In 2018, we challenged ourselves to become The World's Most Sustainable Professional-Led Skincare Brand and immediately we replaced hundreds of thousands of plastic parts with recycled paper, and made sure every piece of paper-based packaging was either recycled or FSC certified. But this is just the start. The future roadmap for meeting this pledge is driven by three initiatives.
Our first Annual Eco Report will be published in 2021
ZERO WASTE BY 2023*We pledge to ensure that our packaging will be 100% recyclable, refillable or reusable by 2023*. This involves an enormous amount of work (not helped with Covid and Brexit) but we are making good progress and and we will be sharing publicly a progress report in 2021.
* we will never compromise on formula efficacy therefore certain exceptions, for functional packaging, will apply until 2028 (and we will be transparent about what and why)